“The number one social media growth hack I’ve used to help my clients grow their following online is all about data! I’m a firm believer in not reinventing the wheel. If you have any difficulty in running successful social influencer campaigns for your brand, you can always hire me for my consulting services.” Marji Sherman, Sherman Social
With meaningful influencer collaborations, you can boost your brand’s exposure, build trust in your brand, grow your following, and also drive greater sales. If you want to grow your social following, you should also consider finding relevant influencers in your niche and reaching out to them for effective collaborations. Many brands are collaborating with key social influencers to gain access to their large audiences who trust them. And I have also worked with big names such as fitness model Sandra Prikker, NFL player Adrian Ross, and fitness influencer Zoe Rodriguez. If you’re looking for a social media strategy that can promise immense growth, I strongly recommend you use influencer marketing.Īs an influencer consultant, I have helped top celebrities maintain a positive image and grow their followings. With several brands competing for the same audience, it may seem difficult to register your brand in their minds. Twitter: brands are using social media platforms to engage their audiences and shape their opinions about their brands.Not every type of visual suits every platform, so you should always think first about what type of content works on that particular social platform and optimize your visuals for size, medium, and content.Īnd when it comes to the content itself, you can’t go wrong with answering the questions and solving the problems of your customers - with the added help of visual content to convey your message.” Shane Barker We always tailor the visuals for the platform we’re posting on. With all of these visual types - even fun visuals like GIFs - there’s one thing in common. Social media visuals (from Instagram Stories to Twitter images) that stand out but also encourage users to engage or take action.Thought-provoking, helpful social video with engaging calls to action.Helpful, engaging infographics on blog posts (not just data made pretty, but helpful, actionable information).Engaging header images on blog posts that share well to Pinterest.The key is not only creating visuals that are professional, eye-catching, and engaging, but to optimize them for the platform you’re focusing on. 1 social media growth hack for growing my business and those of clients has been optimized, shareable visual content - whether it’s images, infographics, or social video.
If you don’t get enough downloads or signups, complementing your organic social campaign with a paid social campaign - or even utilizing influencers as part of your ebook and/or webinar - will get you there faster!” Donna Moritz, Socially Sorted In such a way, don’t think of social media as a single growth hack - as social media replaces nothing yet complements everything - but as one more piece of the puzzle which helps to amplify and accelerate your efforts. The trick is that both the ebook and/or webinar have to be truly unique, resourceful, and be aligned with your lead generation strategy from a content marketing perspective. These lead magnets themselves obviously help you grow your list and engage with your community, but they also give you something to talk about repeatedly in social media to help convert your social media fans into customers by working them through your funnel where you can contact them through your list at a later date. One of the easiest - and still most beneficial content marketing tactics - is in the form of a lead magnet, specifically a resourceful ebook or webinar. Twitter: media represents the convergence of communication and information, so you have to have something to talk about in order to generate any growth.